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rule yourself under armour

", Golfer Jordan Spieth also stars in the latest Under Armour campaign. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. Sign up for Insider Advertising. Adding to the appreciation, the short film also won the Film Craft Grand Prix at the 2016 Cannes Lions International Festival of Creativity, which honours “the quality and aesthetic of the individual elements of the film-making process.”. According to a release, the 60-second “Anthem” spot and a series of shorter videos that will debut this fall showcase NBA MVP Stephen Curry, American Ballet Theatre Principal Dancer Misty Copeland, two-time golf major […] Coming back to the ‘Rule Yourself’ campaign, according to report by the Medium, “Under Armour posted record revenues and earnings in 2016, as total revenues rose 22% from 2015 to 2016 (increased to $4.8 billion). By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Under Armour. Hennessy. This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Coming back to the ‘Rule Yourself’ campaign, according to report by the Medium, “Under Armour posted record revenues and earnings in 2016, as total revenues rose 22% from 2015 to 2016 (increased to $4.8 billion). This website uses cookies to improve your experience while you navigate through the website. Tags rule yourself under armour. "Under Armour provides the footwear, apparel and equipment the athlete needs to push through a tough workout. There has been a trend in recent months of sports-apparel brands and sports-related organizations creating big marketing campaigns to showcase the less-glamorous training element of sports, rather than just spotlighting athletes at the top of their game, at big marquee events. To learn more about the campaign, visit youtube.com/underarmour and @UnderArmour on Twitter and Instagram. On Monday Under Armour unveiled its new marketing push, "Rule Yourself." Under Armour has unveiled its ‘Rule Yourself’ marketing campaign aimed at defining the Baltimore-based brand’s vision for training as a lifestyle. Account active The commercial earned strides of appreciation from all over the world resulting in engagement on popular social media platforms like Facebook, Twitter, Pinterest etc., as Droga5’s creative became the 5th most shared Olympics ad ever at that time. Your email address will not be published.

The series captured the hard work and the sacrifice that goes into making an Olympic athlete. since. You also have the option to opt-out of these cookies.

Created in partnership with Droga5 and Oscar-winning cinematographer and director Wally Pfister, Under Armour says the “Anthem” spot shows a different side of the road to glory for athletes Curry, Copeland and Spieth. STRAIGHT OUT THE BOX… Performance.

But we also want to give them that extra inspiration to improve every day, to keep building their inner army, and to stay focused on success even when the going gets tough. But we also want to give them that extra inspiration to improve every day, to keep building their inner army and to stay focused on success even when the going gets tough.”. Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A 60-second TV spot, which uses the soundtrack from the Philip Glass Knee series of operas, shows the athletes in training mode. Copyright 2020 All Rights Reserved, Capitol Communicator. But opting out of some of these cookies may affect your browsing experience.

The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). A leading-edge research firm focused on digital transformation. The New York Times.

as well as other partner offers and accept our, NOW WATCH: It's official: Under Armour is on fire, Under Armour is becoming a huge threat to Lululemon and Victoria's Secret. We also use third-party cookies that help us analyze and understand how you use this website. Under Armour has unveiled its ‘Rule Yourself’ marketing campaign aimed at defining the Baltimore-based brand’s vision for training as a lifestyle. The short film focuses on the Olympic great’s struggles behind-the-scenes in a dark setting with The Kills’ official ‘The Last Goodbye’ as the background score depicting the struggle that goes in, celebrated with a strong message in the end that says ‘IT’S WHAT YOU DO IN THE DARK THAT PUTS YOU IN THE LIGHT’. The campaign, created by the ad agency Droga5, stars quarterback Tom Brady, NBA MVP Stephen Curry, golfer Jordan Spieth, and American Ballet Theatre principal dancer Misty Copeland.

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