The series captured the hard work and the sacrifice that goes into making an Olympic athlete. since. You also have the option to opt-out of these cookies.
Created in partnership with Droga5 and Oscar-winning cinematographer and director Wally Pfister, Under Armour says the “Anthem” spot shows a different side of the road to glory for athletes Curry, Copeland and Spieth. STRAIGHT OUT THE BOX… Performance.
But we also want to give them that extra inspiration to improve every day, to keep building their inner army, and to stay focused on success even when the going gets tough. But we also want to give them that extra inspiration to improve every day, to keep building their inner army and to stay focused on success even when the going gets tough.”. Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A 60-second TV spot, which uses the soundtrack from the Philip Glass Knee series of operas, shows the athletes in training mode. Copyright 2020 All Rights Reserved, Capitol Communicator. But opting out of some of these cookies may affect your browsing experience.
The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). A leading-edge research firm focused on digital transformation. The New York Times.
as well as other partner offers and accept our, NOW WATCH: It's official: Under Armour is on fire, Under Armour is becoming a huge threat to Lululemon and Victoria's Secret. We also use third-party cookies that help us analyze and understand how you use this website. Under Armour has unveiled its ‘Rule Yourself’ marketing campaign aimed at defining the Baltimore-based brand’s vision for training as a lifestyle. The short film focuses on the Olympic great’s struggles behind-the-scenes in a dark setting with The Kills’ official ‘The Last Goodbye’ as the background score depicting the struggle that goes in, celebrated with a strong message in the end that says ‘IT’S WHAT YOU DO IN THE DARK THAT PUTS YOU IN THE LIGHT’. The campaign, created by the ad agency Droga5, stars quarterback Tom Brady, NBA MVP Stephen Curry, golfer Jordan Spieth, and American Ballet Theatre principal dancer Misty Copeland.
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